Thanks to TWIT.TV for discussing our Piracy Etiquette Broadside.
Yesterday's episode of Tech News Today discussed (towards the end, in their "Incoming Message" segment) our Piracy Etiquette Broadside contained in our blog post entitled "Note To Torrent Site Visitors" and since then we've been receiving a lot of feedback.
We've also experienced a significant bump in sales. Yes, it's true that some people purchase products just to show support, but we've actually always seen an increase in sales along with increases in traffic. Not always the highest conversion rates, of course, but still noticeable.
In any event, here's what we know to be true about piracy:
- It shows that people want your content. People don't pirate things that they don't want.
- We are powerless to stop it.
- Litigation and threats drive a wedge between content creators and pirates. Not all pirates turn into customers, but any of the benefits that might be derived from file-sharing are lost.
- Digital files are not like a bar of soap. They don't become smaller or change as more people use them.
- There is a difference between personal use and for-profit piracy and that includes for-profit facilitators. We do think that it sucks when other companies profit from piracy.